Adidas faces a dilemma with its existing stock of Yeezy shoes and other merchandise. The company has already stated that it will no longer produce Yeezy products under Kanye West’s name ...

The results mark a significant recovery for Adidas from an annual loss in 2023 for the first time in more than 30 years, ...

The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s ... to drive hype and resale prices on shoes in the secondary market.