First released in the early 1970s, the SL 72 continues its rise with the best colorway yet. But most shoppers may never see ...

Less than a week prior, Jennifer Lawrence's Adidas Tokyo sneakers were once again the accessible half of her high-low outfit.

If you're one to keep up with the latest and greatest trends, then you've probably seen the viral Adidas Samba once or twice ... If you live in a walkable city like New York, you know how ...

When it comes to trainers, the Adidas samba is as ubiquitous as it gets. In the last couple of years, it’s been nearly impossible to walk down the street without spotting their recognisable design.

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times. Nike Inc. has finally found its Samba.