The siblings’ relationship suffered a permanent rift in 1949, leading Adi to form his own company as Adidas, while Rudolf went off to start rival sportswear company Puma. Both companies remain ...
In fact, its 1949 founder Adolf “Adi” Dassler was a documented member of the Nazi Party. Although Adidas certainly doesn’t ...
You might not have heard of the German brothers Adolf (Adi) and Rudolf (Rudi) Dassler, but you have heard of the companies they founded: Adidas and Puma. So how did two brothers, both alike in ...
Adolf "Adi" Dassler and Rudolf "Rudi" Dassler were ... People in Herzogenaurach didn't just prefer Adidas or Puma; they chose a side. Businesses, schools, and even families split.
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