Content by JTS. With the acquisition of AM Solutions and the launch of its refreshed brand, JTS is strengthening its ability ...

Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban isn’t alarming enough, here’s a quick story from early in my career that ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

A Grand Rapids full-service marketing agency continued its recent acquisition streak with the addition of a local commercial ...

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says drove ...

and email marketing to acquire new customers. You're not alone: Most online retailers invest nearly 80% of their digital marketing budgets on new-customer acquisition, specifically. However, it costs ...

The digital marketing landscape has undergone significant changes, particularly in how businesses leverage artificial intelligence and automation for growth. Through recent conference interactions and ...

You need content marketing metrics: customer acquisition costs, marketing spend ... work toward increasing end conversions by A/B-testing your landing pages and email campaigns, and enhancing ...

full-service marketing and advertising agency based in greater Washington, DC, with hubs in Philadelphia and Chicago—announced today the acquisition of Beacon Digital Marketing, a leading ...

Which marketing or sales tactic do you think has the highest ROI? Inbound marketing? Email campaigns? PPC ads? The truth is this: there’s a standout winner that can’t be touched by any other ...

It's the third acquisition for the marketing tech company in just over a month. Bainbridge Island-based Banzai International Inc. (Nasdaq: BNZI) announced Thursday a $53.2 million acquisition of ...

It also announced the planned acquisition of Vidello, a video hosting and marketing technology provider for businesses, for up to $7 million. Davy said the company has a $100 million investment ...