RANCHO MIRAGE, CA – An Abercrombie & Fitch executive at the ... debate in the retail space over how much to invest in mobile apps. He urges retailers to look at the lifetime value of app users ...

Abercrombie is adapting to that. "Shrinking desktop to mobile is the wrong approach," May said at the Shop.Org digital Summit, according to Digiday. "It's not enough to optimize for mobile ...

Abercrombie & Fitch hopes to get some of its ... “When Hollister launched their mobile app, there was strong demand,” Ms. Kingstone said. “However, activity quickly dropped off,” she ...