Voilà! YouTube's ASMR post was the internet's new comedy sandbox. Fans did not hold back roasting the notion that ASMR ...

ASMR, a digital-age sleep aid, uses calming sounds to trigger relaxation and sleepiness. Experts share its benefits in ...

Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran tests their tingle tolerance, ...

What began as a niche YouTube subculture has exploded into a global sensation, with millions tuning in nightly for their dose ...

We were talking about the anxiety, you know, the intense anxiety of daily life, or life things,” whispers a young American woman as she gently wafts a make-up brush across the screen, taking a second ...

"There's no way this is real and there's no way this is the actual White House account," said one ASMR YouTuber.

These videos, to varying degrees, all have the ability to produce autonomous sensory meridian response, better known as ASMR. In a nutshell, this refers to a bodily response to visual or auditory ...