ABM is in a stage of ‘evolution’: welcome ABX. But what exactly is it? “ABX is a GTM strategy that uses data and insights to orchestrate relevant, trusted marketing and sales actions throughout the ...

Complexity exists everywhere: multiple buyers, products and solutions, markets and geographies, and direct sales versus ...

B2B marketing and sales strategies used to focus on tracking individuals ... I recommend thinking about ABX—account-based experiences—a unified approach that aligns sales and marketing during ...

The challenges transitioning from leads to accounts in B2B are both technical and organizational. The post Why is it so hard ...

Indian bauxite sales into China have begun rising slowly ... from its reliable suppliers in the Indo-Pacific basin. ABx Strategy: sell into the best market until China recovers: CEMENT IS GETTING ...

“D&B Rev.Up ABX for Sales has helped our sellers get deeper ... Manager of Account Demand Strategy at NI (formerly known as National Instruments). “We have worked alongside our clients to ...

Data is now a critical component of any successful B2B go-to-market strategy, and the Covid-19 pandemic ... whether it be in our ABX workflow, CRM workflow or Sales Automation workflow. So I think as ...