The premise of legendary P&G CEO A.G. Lafley's new book is that strategy is actually pretty simple. It should be made by answering 5 essential questions, according to "Playing To Win," which ...

He will be replaced by an old hand: his predecessor, A.G. Lafley (presumably on a temporary basis — Lafley's 65 and has already been CEO once before). P&G is the world's largest advertiser ...

Lafley, A. G., Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow. "Bringing Science to the Art of Strategy." Harvard Business Review 90, no. 9 (September 2012).