In 2022, he signed a sponsorship deal with 3CHI, a US-based company selling hemp-derived products. The two debuted in NASCAR at the 2023 Daytona 500, which was the driver’s first race with RCR.
NASCAR fans have reacted to Kyle Busch's sponsor 3CHI's proposal after the officiating body denied its approval. The sponsor is involved in cannabinoid research and the sale of hemp-based products ...
3CHI had to take a step back from sponsorship ... Bass Pro Shops and Martin Truex Jr. are damn near synonymous. One last ride at the NASCAR Championship race, although he’s not involved in ...