Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...

Mastercard, the payments company, has built a strong relationship between its marketing and finance teams, and thus developed useful guidelines for other brands to follow in this area. Marketing and ...

Income tax collection as percentage of GDP has overtaken corporate tax collection, at 3.5% of GDP in FY24 vs corporate tax ...

Budget announcements related to income tax reforms, consumption and agriculture production boosts, and so on were highlighted ...