Valve Cracks Down By Banning Steam Games With Ads

Steam clamps down on in-game advertising with new rules that benefit players
Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using commercials.
Valve is Cracking Down on Steam Games With Forced Advertising
Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the platform.
Valve Officially Bans Steam Games With Ads
In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.
Valve clarifies ban on in-game advertising on Steam
While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not welcome on the platform. "Developers should not utilize paid advertising as a business model in their game,
Valve Seemingly Bans All Steam Games That Require Watching Advertisements To Play
Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based revenue models) from Steam. However, some sources report that these rules may have already existed, and that Valve has merely created a dedicated page on Steamworks to clarify this policy.
Valve Makes Player Friendly Change to Forced Advertising on Steam
In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the digital storefront.
Steam games that force players to watch advertisements are banned, Valve emphasises
Valve has emphasised its rules around advertising, explicitly prohibiting games that force players to watch in-game ads.
Valve Bans Forced In-Game Ads From All Steam Titles
Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be “disruptive” and that they be “appropriate within the context of the game.”
Steam's overlords still think in-game ads are fine as long as they're "appropriate"
Cheery mom-and-pop computer game business Valve have created a new Steamworks page for their policy about in-game
Valve ban advertising-based business models on Steam, no forced adverts like in mobile games
Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam.
Valve has taken further steps to ban exploitative game mechanics
Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these mechanics.The Latest Tech News, Delivered to Your Inbox
Steam makes its ban on games that rely on in-game ads even more explicit, so no 'watch this to continue playing' stuff will be making its way to our PCs
New page, old policy.
Steam doubles down on a 5-year-old rule to make it more visible: "Developers should not utilize paid advertising as a business model in their game"
Last night, GamingOnLinux spotted the policy on Steam's pricing page. It was initially assumed to be a new rule, but SteamDB ...