Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant's audience ratings for the media conglomerate's CBS,

Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services. The deal spans multiple years, effective immediately, and includes measurement for all Paramount platforms including national and local broadcast,

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.