Guillemot Brothers and Tencent have been speaking with advisers to help bolster Ubisoft's value, and stabilize the company, Bloomberg said, citing people familiar with the matter. Ubisoft's shares surged nearly 30% after the report of the buyout. The company had a market value of 1.39 billion euros ($1.52 billion), as of Thursday close.

Tencent Holdings Ltd. and Ubisoft Entertainment SA’s founding Guillemot family are considering options including a potential buyout of the French video game developer after it lost more than half its market value this year,