Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand.

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo. The old logo featured all capital letters.

Jaguar quipped that the old logo has been “reimagined” to a user who questioned the company’s objective behind the logo change

Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in the future.

Jaguar unveiled a pop art-inspired rebranding featuring a revamped logo, multicultural models, and a redesigned leaping cat insignia but no actual cars. The new lowercase logo with a unique font signifies a modern "Copy Nothing" ethos as the brand shifts to an all-electric lineup.

In an effort to reinvent itself as an EV maker, Jaguar underwent a glossy yet rather confusing rebrand that features models in colourful clothing but no cars