Sony, Ashly Burch and Aloy

Ashly Burch Breaks Silence on Sony’s AI-Powered Aloy Controversy
The use of AI in video games continues to stir controversy, and Horizon series actor Ashly Burch has spoken out about the leaked internal Sony video featuring a generative AI version of Aloy.
Hear what Horizon Zero Dawn actor Ashly Burch thinks about Sony AI taking her job
Ashly Burch, the award-winning voice and performance actor behind Horizon Zero Dawn ’s Aloy — one of the most prominent characters on PlayStation today — has some news and some very strong thoughts about the leaked Sony experiment that saw her character voiced and performed by AI technology instead of her or any other human being.
'I Feel Worried' Ashly Burch Comments on Sony's AI Aloy
Horizon franchise lead voice actor Ashly Burch responds to the Aloy AI chat bot reveal and its role in the ongoing SAG-AFTRA strike.
Following the nightmare footage of AI-loy, Horizon actor Ashly Burch shares her stance on the whole debacle
Some footage leaked this week of Horizon's Aloy being powered by AI to have a conversation, and the character's voice actor has shared her thoughts on it.
Horizon Forbidden West actress Ashly Burch responds to Sony's leaked AI Aloy footage
On 15 March, 2025, actress Ashly Burch – who plays Aloy in the Horizon franchise – posted a video statement on the leaked AI footage, emphasising that she was told that her performance was not used to create the AI model. She also reflected that she was “worried about this art form.”
'I feel worried': Horizon’s Ashly Burch speaks out on AI, warns of threat to game performance art
Ashly Burch, the voice of Horizon Zero Dawn’s Aloy, expresses deep concerns over AI replacing human performers in video games amid the ongoing SAG-AFTRA strike.
'I feel worried about this art form:' Unsurprisingly, the real Aloy from Horizon isn't a fan of AI Aloy
Horizon voice actor Ashly Burch speaks out about leaked AI tech demo of her character and calls for AI protection for game actors.
Horizon Actor Ashly Burch Says Sony's AI Aloy Video Left Her Feeling 'Worried About Game Performance as an Art Form'
Horizon actor Ashly Burch has addressed the AI Aloy video that leaked online last week, using it to call attention to the demands of striking voice actors. Last week, The Verge reported on the emergence of an internal Sony video showing off tech that uses Aloy from the Horizon series to demonstrate AI-powered characters.
Aloy actor Ashly Burch shares concerns after Horizon AI leak
E arly in March 2025, Sony caught significant flack when a leaked video revealed it was experimenting with an AI version of Aloy from Horizon, seemingly as a potential interactive
'It Hurts My Heart': Aloy Actress Ashly Burch Responds to Sony's AI Version of the Horizon Zero Dawn Protagonist
Ashly Burch, who voices Aloy in Horizon Zero Dawn, speaks out about the usage of A.I. in video game development after leaked footage of an A.I. Aloy.
"I Feel Worried About This Art Form": Horizon Zero Dawn's Aloy Actor Shares Her Thoughts On AI Aloy
Earlier this week, a video of an AI-powered version of Horizon's Aloy leaked online. Ashly Burch, the actor behind Aloy, has shared her thoughts on the whole situation and noted that it worries her. Guerilla confirmed that AI Aloy isn't something that's "actively" in development,
Horizon Forbidden West star ‘worried’ after Sony’s AI Aloy leak
The iconic voice behind Horizon Forbidden West protagonist Aloy admitted she is “worried” for the industry after a ...
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Guerrilla Reassured Aloy Voice Actor They Did Not Use Her Performances For Sony’s Secret AI Aloy
Guerrilla Games reached out to voice actress Ashley Burch to reassure her her performance recordings were not used for the ...
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Sony Uses Horizon's Aloy To Demonstrate New AI Tech, And It's About As Impressive As You'd Expect
Sony is testing out new AI software, and it's using a beloved character--Aloy from the Horizon series--to show it off.
Horizon Zero Dawn's Controversial AI Demo Has Major Voice Actor "Worried About This Art Form"
The voice actress behind Aloy has spoken out against the possible abuses of AI following the recently leaked AI footage of ...
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Sony Confirms Controversial PlayStation Tech Demo Leak Is Real
Last week, an internal PlayStation tech demo leaked, causing quite a stir. Sony has now confirmed the leak is real.
Horizon Forbidden West voice actor says new AI tech usage ‘scares me’
Ashly Burch has reacted to the leaked footage of an AI generated Aloy and she’s not angry, she’s worried about the future of video game performances.
Hey Sony, There’s a Right Way and Wrong Way to Use AI to Improve PlayStation 5 Games
Like everybody in tech nowadays, Sony and its PlayStation brand have AI on their minds. On the one hand, the company is ...
Future PlayStation games could have AI-powered characters, if this leaked prototype of Aloy is anything to go by
Future PlayStation games could have generative AI-powered characters if this leak is anything to go by.