Carolina Apparel is a 3rd generation, family-owned clothing store based in Selma, NC. We carry name brand lifestyle clothing and accessories by Carhartt, Salt Life, Guy Harvey, Calcutta, Browning, Jarrett Bay and more. We are the oldest clothing store in our town and one of North Carolina's oldest stores still run by the same family. However, we are more than just a clothing store. Carolina Apparel has established a community built for the working class and complimented by the outdoor southern lifestyle.