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WEB2 days ago · Sport industry news and insights for the latest broadcast, sponsorship, OTT, technology and endorsement deals: SportsPro Media
Inside BT Sport and Eurosport’s merger: What the deal means, …
WEBMay 30, 2022 · BT Sport and Warner Bros Discovery have agreed to combine their UK sports broadcasting operations. SportsPro takes a closer look at the deal and speaks to those involved.
How YouTube established itself as a leading destination for sports ...
WEBDec 13, 2021 · Pilgrim says YouTube is now the number one sports video destination online, with many users seeing it as a default platform for sports content. “Google is the largest search engine in the world ...
Premier Sports relaunches in UK after Viaplay takeover
WEBApr 3, 2024 · Viaplay acquired Premier Sports for reported UK£30m in 2022. Nordic broadcaster is withdrawing from non-core markets. New channels and enhanced streaming service launches on 9th April. Premier ...
WNBA ‘expected to lose’ US$50m in 2024 despite surging interest
WEBJun 14, 2024 · The Women’s National Basketball Association (WNBA) is reportedly set to see losses rise to around US$50 million this year despite a record-breaking start to its 2024 season. The North American ...
After the XFL-USFL merger, will the UFL finally make spring
WEBMar 22, 2024 · The inaugural United Football League (UFL) season marks the latest attempt to establish a successful spring football competition. The merger between the XFL and the United States Football League ...
Twitter, Elon Musk, and what it all means for the sports industry
WEBJan 27, 2023 · An essential part of every sport’s marketing mix, Twitter has rarely been out of the headlines since Elon Musk took over in October. Amid all the hype and hyperbole, SportsPro looks at how the ...
West Coast Post: Why do people follow the NFL? - SportsPro
WEBSep 22, 2014 · The intention: to understand more about the key emotional connections that connects fans to sport. “In the case of the NFL, the number one factor was team devotion,” Wardle says, speaking from ...
Assessing the World’s 50 Most Marketed Brands - SportsPro
WEBAccording to Hookit’s data, the 50 Most Marketed Brands received more than US$3 billion in combined sponsorship value via social media. Incredibly, that figure represents 49 per cent of the ...
Yahoo Sports and OneFootball team up for soccer content hub
WEBMar 27, 2024 · The new hub aims to offer comprehensive soccer content for fans, including news and analysis from leagues and competitions around the world. Yahoo Sports’ existing offering will be complemented ...