Social Samosa
WEB4 days ago · By Pranali Tawte. Jul 19, 2024 20:05 IST 5 Min read. Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies.
Shot On iPhone: A Campaign that turned into a phenomenon
WEBAug 18, 2020 · Presently, #ShotOniPhone has been populated with more than 15 million posts (to date) on Instagram alone and is arguably one of the most successful UGC campaigns that launched an online movement that is relevant till today and is revived each year. This year Apple specified the contest to Shot On iPhone Night Mode Challenge, participants shared ...
Campaign Spot - Social Samosa
WEB6 days ago · Airtel’s new campaign tackles the rising threat of voice-phishing scams. Airtel has launched a new campaign, in partnership with Fundamental, to combat the growing issue of voice phishing in India. The ad highlights common phishing tactics while showcasing Airtel's solution. By Sneha Medda. Sep 30, 2024 18:55 IST 2 Min read.
Case Study: How Under Armour’s influencer-led campaign …
WEBAug 30, 2024 · Under Armour released the "ZIDD FOR MORE" campaign featuring two-time Olympic Gold and Silver winner Neeraj Chopra. S pearheaded by creative agency, Infectious Advertising, capturing hours of Neeraj Chopra's intense training sessions over several days. The film opens with the line "Har Taiyaari Se Badkar Hai Ziddari," reflecting Chopra's personal belief as he battles exhaustion, injuries, and ...
Twitter introduces Tamil Topics - SocialSamosa
WEBJul 19, 2022 · Tamil Topics have been rolled out to 100% of Android, iOS and web users who have set Tamil as their primary language on Twitter. Twitter announced Tamil Topics to make it easier for users to find the most relevant and interesting conversations in Tamil across literature, music, poetry, and much more.
Brand Saga: Lux, the brand that pioneered celebrity endorsements
WEBSep 30, 2020 · The Lux Saga. An extract from Sabeena Gadihoke’s blog traces the origin of ‘Lux romancing Indian cinema stars’. During the early 40s, the strong presence of a fast-evolving local film industry enabled a different trajectory for Lux in countries like India and China that began to use their own actresses instead of Hollywood stars.
Our mission is to entertain Gen-Z and Gen-Y: Slayy Point
WEBDec 31, 2019 · Our brand name was based on a cricket fielding position but had to be modified to Slayy Point to fit our new genre of satirical comedy. It doesn’t actually have a deep meaning. Our mission statement. Our mission is to mainly entertain Gen-Z and Gen-Y youngsters who are tech-savvy digital citizens who are always open to new brands, apps ...
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
WEBDec 5, 2023 · The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team. Here are the top 50 Indian ad campaigns of 2023 in no particular order: Cadbury Celebrations - #MyBirthdaySong. 5 Star - Nothing University. Happydent - Sign to Smile. CRED - Fills most voids ft. Zeenat Aman. Black & Decker - …
Tale of timely market entry & bold advertising - SocialSamosa
WEBNov 4, 2020 · Extending the legacy of the grand Manyavar advertising journey, brand Manyavar on-boarded living legend Amitabh Bachchan in the same year and came up with the #DiwaliWaliFeeling #PehnoApniPehchaan and #TaiyaarHokarAaiye campaigns. Alia Bhatt’s association with Mohey marked the rollout of #DulhanWaliFeeling which showcased their bridal collection.
Harnessing the power of inclusive love: Global condom
WEBFeb 10, 2021 · It's a power that is exclusive to condom brands — the inclusive narratives that they build in their ads are unique and powerful in ways that other categories can't match. And so far, they seem to be doing a good job! Even as most condom ads continue to focus on heterosexual couples, ripples of inclusive narratives are bubbling under the …